I use the 100% felt as a background for my felted art. It’s perfect and looks great I think!
WFRED9/1.2MM72IN1YD/W19
Content: 100% Wool.
Origin: Spain.
Weight: 14 oz/lin yd (420 g/lin m).
Size: 72 inches (183 cm) wide x yardage requested (folded).
Thickness: Approx. 1/16 - 3/64 inch (1 - 1.6 mm).
Tolerance: Up to +/- 1/4" (0.6 cm) from the stated size.
Features: Luxurious, High-End Material.
Benefits: Eco-friendly, renewable material, non-fraying, OEKO-TEX® certified.
Applications: Clothing, costumes, draperies, cushions, upholstery, animal rug backing, bedding, crafts, embroidery backing, heirloom quality dolls and toys.
We do our best to ensure that our photos are as true to color as possible. However, due to inconsistencies of various monitors, lighting sources, digital photography and dye lot variations, we cannot guarantee that the color you see on your screen accurately portrays the true color of the product. Screen images are intended as a guide only and should not be regarded as absolutely correct.
To avoid any issues - especially when placing larger orders - we recommend ordering one of our Sample Bags online. Alternatively, you can also contact one of our customer service representatives via email at sales@thefeltstore.com to request up to 1-4 free samples. Simply specify the type of felt and colors you are interested in along with your name and mailing address. Please note, these samples are sent via standard mail with no tracking information.
Ironing
When ironing felt, we recommend starting at a low temperature with no steam, then increase gradually until you find the best setting. Synthetic felt will melt when exposed to high heats, while wool may scorch after long exposure.
To accelerate the ironing process you can also use a buffer cloth between the felt and iron. This will protect your felt material when using a higher iron setting with steam.
Please Note:
We are a small-family owned business and are not currently able to obtain the same shipping discounts available to larger retail corporations. The shipping costs shown on our website are the real time shipping estimates as provided by our shipping partners. We are actively looking into ways we can improve our shipping rates and appreciate your support.
For your convenience, The Felt Store's Extended Holiday Return Policy for 2025 allows orders placed between November 1ˢᵗ and December 31ˢᵗ to be returnable through January 15ᵗʰ, 2026. Any orders placed outside of this timeline will adhere to our standard 30-day return policy.
Disclaimer: The extended holiday return policy does not apply to items marked FINAL SALE or material containing adhesive backing.
Our office will be CLOSED Thursday, December 25th and REOPENING Friday, January 2nd, 2026. There will be limited Customer Service availability during this time, and order cancellations may not be guaranteed. We appreciate your patience and wish you and your family a wonderful holiday season and a happy new year!
In order to return any purchase from our store please be sure to complete the following steps below.
Disclaimer: Customers are responsible for all shipping charges for any returned products. Shipping and handling are non refundable.
There is no additional shipping fees when you make an in-store return, however the original shipping fee from your order will not be refunded.
Conditions:
We are not responsible for lost or damaged packages that are sent to us for return so please retain your tracking number when you ship your package. The Felt Store has the right to refuse the return of items if the package is opened, damaged, or is not the original product shipped.
A credit to your account will be issued within 14 days of your package being received. All refunds will be applied to the original method of payment.
Disclaimer: Orders exceeding $800 minus shipping, will be subject to a 15% re-stocking fee of the item value.
Off the roll cut material will be subjected to the following re-stocking fees:
To avoid this you can request up to three (3) samples by contacting one of our Customer Service Representatives or by purchasing one of our sample bags.
Boot Liners are eligible for free returns within 30 days of purchase. Each shipped package will include a pre-paid return label. Please follow the instructions below to complete your Boot Liner return:
If a pre-paid return label was not enclosed in your original package, please contact Customer Service at sales@thefeltstore.com or call us at 1-866-757-3358.
Conditions:
Please Note, Custom Wool Ironing Mats are FINAL SALE and not eligible for free returns.
Standard Wool Ironing Mats are eligible for free returns within 30 days of purchase. Each shipped package will include a pre-paid return label. Please follow the instructions below to complete your Wool Ironing Mat return:
If a pre-paid return label was not enclosed in your original package, please contact Customer Service at sales@thefeltstore.com or call us at 1-866-757-3358.
Conditions:
100% Wool Craft Felt By Yard
The most dependable and beautiful crafting felt is our 100% Wool Craft Felt. “High integrity” and “easy to work with” are just a few qualities on its resume. Our line of Wool Craft Felt is made from natural hypoallergenic wool. To produce it, the wool fibers undergo a felting process involving heat, moisture, and constant pressure and agitation. The result is a highly resilient textile that retains its shape over time and doesn't fray or unravel when cut. Choose our 100% Wool Felt if you're looking for a durable material with a soft, fabric-like finish and rich color.
Material will be fulfilled as one continuous piece. If you require separate cut pieces please write this in the notes section during checkout or reach out to sales@thefeltstore.com.
Example:
A quantity of 5 yards will be fulfilled as one continuous piece of 5 yards long x 72 inches wide. NOT 5 individual pieces of 1 yard x 72 inches wide.
Maintenance & Care
Ironing Felt
When ironing felt, we recommend starting at a low temperature with no steam, then increase gradually until you find the best setting. Synthetic felt will melt when exposed to high heats, while wool may scorch after long exposure.
To accelerate the ironing process you can also use a buffer cloth between the felt and iron. This will protect your felt material when using a higher iron setting with steam.
Overall rating: 4.9 / 5 from 101 reviews.
I use the 100% felt as a background for my felted art. It’s perfect and looks great I think!
Rose G. 5/5 Verified
Was beautiful to work with❤️
Patricia B. 5/5 Verified
I loved the winter white felt for my wreath , I could iron it with no melting or Color change to it . Wonderful to work with and customer service was amazing
Susette A. 5/5
Beautiful felt, pleasure to work with. I’m glad you are in Canada! Dagmar
Dagmar S. 5/5 Verified
LOVE this felt. I'm using it to make my family's Christmas stockings, and it was exactly what I was looking for. 100% will order from this place again. Great quality, fast shipping, and helpful customer service. Can't wait to make some more projects!
Ashley S. 5/5 Verified
Love the quality of the felt. It is perfect for what I use it for.
Leslie M. 5/5 Verified
High quality but a bit expensive I think! Works well with needle felting!!
Rose G. 5/5 Verified
I love the felt! I use it to teach needle felting workshops. It’s good quality and works well for what I need it for. My only complaint is that it would be nice if when it’s sent in a box that it would also be bagged. My last order was over 160$ worth of felt and it just came in a box with no added protection. One accidental spill on the box and it would be unusable.
Janine G. 5/5 Verified
Very light. 2 mm, Not really suited to my needs. But I doubled up and did the job.
C A. 4/5 Verified
A little disappointed in the packaging considering how expensive this felt is. The felt itself is a pretty “natural” white, not a true white but a lovely creamy colour.
Lisa T. 4/5 Verified
Store owner replied: Hi Lisa, Thank you for bringing this to our attention. We spoke to the shipping team and have asked them to make sure to package with more care, as this definitely should have not been packed/ shipped like this. Thank you for your feedback. - The Felt Store Team
I started Egg just over a year ago. I design and make DIY sewing kits and have been ordering felt from you since day one. The kits have been selling really well and we’ve been getting a lot of positive feedback. I have no doubt that the excellent quality of your felt has contributed to our success. I’m also extremely grateful for the excellent customer service you offer. Dorina especially, has been super supportive and always goes out of her way to be helpful when required. Thank you so much! Sunniva
Sunniva G. 5/5 Verified
Great material, and great selection of colors.
Sherri C. 5/5 Verified
I restore antique teddy bears and felt dolls. I colour match 100% wool felt for each of them, (paw pads, mouths, clothing etc…) and then carefully stitch the felt onto the piece. I also sometimes make antique style mohair bears of my own design. Your products are wonderful. Dense, tightly felted fabric that takes dye very well and doesn’t get fuzzy when handled. Perfect for what I do!
Lissa C. 5/5 Verified
Excellent wool felt, perfect thickness for embroidered patches, it even fits into my Omanik frame. Super wide cut, and completely even in thickness with no lumps or bumps. It’s the perfect felt.
Cass V. 5/5 Verified
100% wool felt is my favourite felt for crafting! The colour options are amazing and the environmental aspects of using 100% wool felt are worth the price.
Lorrie E. 5/5 Verified
Very good quality and bieautiful!
Patrice B. 5/5 Verified
It’s so pleasant to work with.
Danielle M. 5/5 Verified
I am so delighted with the quality of the 100% wool felt I purchased for a bunny stuffed toy I'm making for my little granddaughter. From the cutting out, to the hand sewing of seams, this gorgeous felt holds its shape and is simply excellent to work with! Top accolades to a great Canadian company for the ease of online ordering and the quick delivery.
Annette H. 5/5 Verified
Great felt. Sews easily and looks great for teddy bear paw pads.
Lissa C. 5/5 Verified
I use this beautiful wool as backing for my traditional beadwork. The edges are strong, and the thickness is perfect for keeping my work looking smooth.
Tracy B. 5/5
Lovely to work with and super sturdy, yet soft enough to be worn again skin.
Zoe L. 4/5 Verified
Really great quality and price. Very very happy and will be purchasing more colours.
Elaine G. 5/5 Verified
Great for Santa Hats
Charlotte D. 5/5 Verified
Nice color and durability. The rough grey tones are beautiful!
Nicholas A. 5/5 Verified
I appreciate the ease of ordering, the effecient service and timely delivery. The quality of the product is superior. Thanks.
Pam M. 5/5 Verified
This felt is so soft and sturdy! It really holds up to the constant playing these felt boards are used for.
Zoe L. 5/5 Verified
The felt is great! I am using it to make an advent calendar for my granddaughter. This is a sample of one of 24.
Leslie M. 5/5 Verified
Solid product would recommend. 1 star off for slightly uneven density.
Jade S. 4/5 Verified
Beautiful wool felt.
Caryl Wyse P. 5/5 Verified
As usual a great product.
Megan C. 5/5 Verified
Perfect felt. Great service. Thanks
Marilyn S. 5/5 Verified
Lovely felt, creamy natural white colour.
Kelly T. 5/5 Verified
Great product
Garry A. 5/5 Verified
Good product
Christian R. 5/5 Verified
This felt is so soft! It is amazing to work with-soft but sturdy-it doesn’t crumble or flake like other felt I’ve worked with in the past. The colour is gorgeous and it shipped quickly. This is now my go-to store for felt!
Stacey B. 5/5 Verified
I love the felt sheet! Thank you for the great product!
Karin S. 5/5 Verified
I found this batch of felt to be much thinner/more transparent than previous order which was disappointing! I did reach out and the team was quick to check my order and to offer a refund but I had already cut into the new felt. I feel it’s a quality control issue and it’s normal for there may be slight differences in colour between different batches but should not in the thickness/quality of the felt.
Daphne S. 3/5 Verified
Wonderful quality of felt for sewing projects.
Kathy D. 5/5 Verified
Very happy with the feel of this product, and all the other colours that were ordered.
Diana Z. 5/5 Verified
Excellent quality and wonderful to work with!
Peter V. 5/5 Verified